15 lines
662 B
Markdown
15 lines
662 B
Markdown
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---
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title: Defining Brands
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---
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## Defining Brands
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A designer can’t “make” a brand. Or design a brand. Designers design a brand identity that reflects a brand.
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The branding itself has to come from the company. From their brand strategy.
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What are some of their core values?
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What do they stand for?
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What makes their product unique?
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What is their unique selling point?
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Who are their target customers?
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Questions like this form the basis of a brand strategy and should be established within the company in the first instance. A designer or design agency builds the foundation of a brand, or is brought in to enhance the brand’s visual and corporate identity
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