27 lines
1.4 KiB
Markdown
27 lines
1.4 KiB
Markdown
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---
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title: Vanity Metrics
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localeTitle: 虚荣指标
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---
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## 虚荣指标
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虚荣是外观与质量的价值，虚荣指标是在没有上下文或解释的情况下用于使某人或某事看起来很好的测量。在“ [哈佛商业评论”](https://hbr.org/2010/02/entrepreneurs-beware-of-vanity-metrics) （ [Harvard Business Review）上](https://hbr.org/2010/02/entrepreneurs-beware-of-vanity-metrics)发帖的埃里克·里斯（Eric Ries）表示，衡量标准应具有可**操作性** ， **可访问性**和**可审**
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例子：
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* 注册用户与活跃用户
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* 接受的用户故事与交付给客户的价值
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* Twitter粉丝与转推
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 _图像通过kissmetrics_
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#### 更多信息：
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关于[Actionable vs Vanity Metrics的失败](https://fizzle.co/sparkline/vanity-vs-actionable-metrics)
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关于[虚荣指标的](https://hbr.org/2010/02/entrepreneurs-beware-of-vanity-metrics)哈佛商业评论
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福布斯[忽视虚荣指标并专注于参与](https://www.forbes.com/sites/sujanpatel/2015/05/13/why-you-should-ignore-vanity-metrics-focus-on-engagement-metrics-instead/#1342fdeb12a9)
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kissmetrics [扔掉虚荣指标](https://blog.kissmetrics.com/throw-away-vanity-metrics/)
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