diff --git a/client/index.js b/client/index.js
index 5eef4fe032a..e85045329f4 100644
--- a/client/index.js
+++ b/client/index.js
@@ -47,6 +47,12 @@ app$({ history, location: appLocation })
         location => location && location.key ? location.key : location
       );
 
+    // set page title
+    appStore$
+      .pluck('title')
+      .doOnNext(title => document.title = title)
+      .subscribe(() => {});
+
     synchroniseHistory(
       history,
       updateLocation,
@@ -55,8 +61,11 @@ app$({ history, location: appLocation })
       routerState$
     );
   })
+  // allow store subscribe to subscribe to actions
+  .delay(10)
   .flatMap(({ props, appCat }) => {
     props.history = history;
+
     return render$(
       appCat,
       React.createElement(Router, props),
diff --git a/common/app/App.jsx b/common/app/App.jsx
index 25ad3ad91e2..1307166924c 100644
--- a/common/app/App.jsx
+++ b/common/app/App.jsx
@@ -25,22 +25,6 @@ export default contain(
       username: PropTypes.string
     },
 
-    componentDidMount() {
-      const title = this.props.title;
-      this.setTitle(title);
-    },
-
-    componentWillReceiveProps(nextProps) {
-      if (nextProps.title !== this.props.title) {
-        this.setTitle(nextProps.title);
-      }
-    },
-
-    setTitle(title) {
-      const doc = typeof document !== 'undefined' ? document : {};
-      doc.title = title;
-    },
-
     render() {
       const { username, points, picture } = this.props;
       const navProps = { username, points, picture };
diff --git a/server/boot/a-react.js b/server/boot/a-react.js
index 91e4e8dbe7e..5f094fe973b 100644
--- a/server/boot/a-react.js
+++ b/server/boot/a-react.js
@@ -54,6 +54,12 @@ export default function reactSubRouter(app) {
       .flatMap(function({ props, AppCat }) {
         const cat = AppCat(null, services);
         debug('render react markup and pre-fetch data');
+        const store = cat.getStore('appStore');
+
+        // primes store to observe action changes
+        // cleaned up by cat.dispose further down
+        store.subscribe(() => {});
+
         return renderToString$(
           cat,
           React.createElement(RoutingContext, props)