Changed "The same letters can be styled in different ways to convey different emotions. And there are all kinds of tradeoffs around style versus readability." to "The same letters can be styled in different ways to convey different emotions. However, there are all kinds of tradeoffs when it comes to focusing on style or readability." This will help the reader understand that there are tradeoffs when you choose to make it readable, but at the cost of the style, and vice versa.