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title: Voice of the Customer
---
## Voice of the Customer

You, as the Product Owner (PO), are the Voice of the Customer to the Delivery Team. When the team needs clarification on a story, to better understand the What and the Why, they will ask you.<BR>
You understand the needs, motivations and  desired outcomes of the customer as they change over the length of the project.

#### More Information:
<!-- Please add any articles you think might be helpful to read before writing the article -->
Scrum Alliance on the <a href='https://www.scrumalliance.org/community/articles/2014/july/who-is-your-product-owner' target='_blank' rel='nofollow'>Product Owner</a>

Agile Alliance on the <a href='https://www.agilealliance.org/glossary/product-owner/' target='_blank' rel='nofollow'>Product Owner</a>