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title: Empathy Maps
---
## Empathy Maps

Empathy maps are an important tool to use to introduce and humanize customers when presenting user research. They are used internally to create a deeper understanding of customers. 

A typical empathy map presents basic information about the interviewee and separates research visually into four quadrants-- what users think, do, say, and feel. Below is an example.
![alt text](https://www.webtexttool.com/wp-content/uploads/2015/05/The-Empathy-Map.png)

#### More Information:
[How to Use Persona Empathy Mapping](https://uxmag.com/articles/how-to-use-persona-empathy-mapping)
[Design Thinking: Empathy Maps](https://uxdict.io/design-thinking-empathy-map-c69ab5d6b22)