---
title: Minimum Viable Product
---
## Minimum Viable Product
The idea is to rapidly build a minimum set of features that is enough to deploy the product and test key assumptions about customers’ interactions with the product.  

#### A Minimum Viable Product has three key characteristics:
- It has enough value that people are willing to use it or buy it initially.
- It demonstrates enough future benefit to retain early adopters.
- It provides a feedback loop to guide future development.

Learn more about MVP:
<a href='https://youtu.be/MHJn_SubN4E' target='_blank' rel='nofollow'>What is a Minimum Viable Product (MVP)</a>