14 lines
714 B
Markdown
14 lines
714 B
Markdown
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---
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title: Empathy Maps
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---
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## Empathy Maps
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Empathy maps are an important tool to use to introduce and humanize customers when presenting user research. They are used internally to create a deeper understanding of customers.
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A typical empathy map presents basic information about the interviewee and separates research visually into four quadrants-- what users think, do, say, and feel. Below is an example.
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#### More Information:
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[How to Use Persona Empathy Mapping](https://uxmag.com/articles/how-to-use-persona-empathy-mapping)
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[Design Thinking: Empathy Maps](https://uxdict.io/design-thinking-empathy-map-c69ab5d6b22)
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