25 lines
1.1 KiB
Markdown
25 lines
1.1 KiB
Markdown
---
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title: Pirate Metrics
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---
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## Pirate Metrics
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Dave McClure identified five high-level metric categories critical to a startup’s success:
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Acquisition, Activation, Retention, Revenue, Referral.
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He coined the term “Pirate Metrics” from the acronym for these five metric categories (AARRR).
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In their book Lean Analytics, Croll and Yoskovitz interpret these metrics visually as a funnel:
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Lean Analytics, 2013
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And with more pointed explanations as a table:
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Lean Analytics, 2013
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#### More Information:
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<!-- Please add any articles you think might be helpful to read before writing the article -->
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- Original Pirate Metrics Slideshow (McClure) https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
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- Lean Analytics Book Website http://leananalyticsbook.com/
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- Notion has a really good guide on Pirate Metrics (including Team measures) on their [website](http://usenotion.com/aarrrt/)
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