17 lines
805 B
Markdown
17 lines
805 B
Markdown
---
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title: Minimum Viable Product
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---
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## Minimum Viable Product
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The idea is to rapidly build a minimum set of features that is enough to deploy the product and test key assumptions about customers’ interactions with the product.
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#### A Minimum Viable Product has three key characteristics:
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- It has enough value that people are willing to use it or buy it initially.
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- It demonstrates enough future benefit to retain early adopters.
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- It provides a feedback loop to guide future development.
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The advantage of iterative MVP (instead of building full scale goal product without delivering any value along the way) is the ability of very quick market verification.
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Learn more about MVP:
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<a href='https://youtu.be/MHJn_SubN4E' target='_blank' rel='nofollow'>What is a Minimum Viable Product (MVP)</a>
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