1.1 KiB
1.1 KiB
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| Pirate Metrics |
Pirate Metrics
Dave McClure identified five high-level metric categories critical to a startup’s success: Acquisition, Activation, Retention, Revenue, Referral.
He coined the term “Pirate Metrics” from the acronym for these five metric categories (AARRR).
In their book Lean Analytics, Croll and Yoskovitz interpret these metrics visually as a funnel:
Lean Analytics, 2013
And with more pointed explanations as a table:
Lean Analytics, 2013
More Information:
- Original Pirate Metrics Slideshow (McClure) https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
- Lean Analytics Book Website http://leananalyticsbook.com/
- Notion has a really good guide on Pirate Metrics (including Team measures) on their website