1.7 KiB
1.7 KiB
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| Vanity Metrics |
Vanity Metrics
Where Vanity is the value of appearance over quality, Vanity Metrics are measurements that, without context or explanation, are used to make someone or something look good. Eric Ries, posting at Harvard Business Review, suggests metrics should be actionable, accessible, and auditable to have meaning.
Examples:
- Registered users vs Active users
- User stories accepted vs Value delivered to the customer
- Twitter followers vs Retweets
image via kissmetrics
More Information:
Fizzle on Actionable vs Vanity Metrics
Harvard Business Review on Vanity Metrics
Forbes Ignore Vanity Metrics and Focus on Engagement
kissmetrics Throw Away Vanity Metrics