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Voice of the Customer

Voice of the Customer

You, as the Product Owner (PO), are the Voice of the Customer to the Delivery Team. When the team needs clarification on a story, to better understand the What and the Why, they will ask you.
You understand the needs, motivations and desired outcomes of the customer as they change over the length of the project.

More Information:

Scrum Alliance on the Product Owner

Agile Alliance on the Product Owner